Returning to Paris Fashion Week, Stella McCartney brings the Fall 2024 collection along with affirmations of her status as a talented designer, making sustainable materials more stylish and fashionable.
Stella McCartney Fall 2024 begins with a message from Mother Earth, a profoundly meaningful environmental declaration read by actresses Olivia Colman and Helen Mirren: “You’ve called me by many names / And you know my face / You see me in the trees / The birds / The waves / All of you come from me / So why do you harm me? / We are always together / Do you still love me? / I need you to show it / Show me you love me / It’s time…” At first listen, viewers already understand the main message Stella McCartney wants to convey in her new collection.
It was a beautiful morning in Paris. The gentle sunlight became the most beautiful stage light for Stella McCartney’s runway, as if Mother Nature was favoring the designer who always prioritizes sustainability in her fashion designs. In addition to innovative clothing inventions that help the fashion industry become less harmful to the environment, Stella McCartney is also known for runway shows closely tied to nature. From outdoor runways lined with a rainbow carpet to a real horse stable, this time Stella McCartney decided to hold her show in a transparent glass greenhouse.
The venue for Stella McCartney Fall 2024 seems to mimic the alarmingly climate crisis. In every corner of the runway, Stella McCartney also arranged screens showing videos of melting icebergs due to rising temperatures, boiling clouds, and even mountains stripped of forests.
Stella McCartney addresses the current issues that the planet is facing. Over a million acres of land in the Texas Panhandle have been destroyed in the Smokehouse Creek wildfire, or spring has come early in Paris. Amidst that tension, Stella remains optimistically unusual, like the way she combines powerful shoulder-padded coats with bare chests and casually seductive.
“Joy, bold yet wearable color palette, and high practicality,” is how she summarizes her latest collection. Stella McCartney Fall 2024 is a gateway for viewers to time-travel back to the designer’s mother Linda McCartney’s wardrobe from the 1970s. These are everyday wearable outfits built on deep-seated fragments in her design DNA. On the runway, Stella’s mother’s iconic style—Linda McCartney—is honored through women’s suits with square, powerful padded shoulders and waist-cinching details, exuding strength and power yet fluid with waist cinching details. The suit opens the show with its blouse unbuttoned, worn with a long pink fur coat, immediately captivating everyone present.
The designer’s signature style is rejuvenated with a rebellious flair, balancing masculine sophistication and femininity, not only in refined suits but also in romantic, soft knitwear, delicately embroidered dresses. Stella’s minimalist jersey dresses are accentuated with generous waist cuts, dangling yoke necklines, or sparkling studs. There are short crystal-adorned dresses and intricately woven fabric dresses.
In a more relaxed aspect, the collection brings soft knit artworks, making viewers tremble with impressive processing techniques. There are meticulously hand-woven silk scarves fluttering up the runway, soft handbags like multicolored clouds. High-neck cashmere dresses made from recycled cashmere are also a highlight of the collection. Tweed fabrics inspired by McCartney’s childhood home, including diamond-shaped patterns on beautiful aviator-style jackets and embellished long coats. Speaking of coats, this season Stella warms up your winter and makes it more stylish with a parade of meticulously crafted coats. For example, a powerful crocodile faux fur coat with fur-like surface, an elegant pink teddy bear coat opens the show, as well as a trench coat with strong shoulders like a real aviator.
One of the highlights of Stella McCartney Fall 2024 is the crystal-cut details that previously appeared in the Chloé collection McCartney designed around the spring of 2000, or the intricately crafted denim styles, as well as a white tank top with a positive environmental print. When it comes to McCartney’s collections, we certainly cannot ignore the way the designer emphasizes sustainable fashion through environmentally friendly materials.
Ninety percent of Stella McCartney’s latest collection is made from environmentally responsible materials, or will be plant-based alternatives to animal-derived products. In addition to faux fur coats, sequins made from easily decomposable materials, it is known that the Falabella bag in Stella McCartney Fall 2024 is now covered with Airlite – a material with positive air purification effects. If you want to contribute to environmental protection through fashion, supporting Stella McCartney’s designs is one of the best choices.
Stella McCartney Fall 2024 ends with applause and recognition of the great contributions of the female designer in helping the fashion industry become less harmful to the environment.