Bollywed’s Sisters-in-Law Introduce Innovative Line Blending South Asian and Western Fashion
Apr
Roop and Chandni, integral members of the Singh family behind Chandan Fashion, a renowned bridal shop in Toronto’s Little India, are making waves with their latest venture. Drawing from their rich cultural heritage and upbringing in traditional South Asian households in Toronto, the duo has crafted a unique fashion line that seamlessly merges the essence of South Asian and Western styles.
Their journey began as they pondered ways to reconcile the intricacies of their dual identities. The catalyst for their creative endeavor was a bride-to-be’s dilemma during a fitting session for her destination wedding. Concerned about the practicality of her elaborate traditional attire for a poolside celebration, Roop proposed a groundbreaking solution: a mini-skirt ensemble that retained the elegance of traditional Indian wear while ensuring comfort and mobility.
Inspired by the positive reception to this innovative design, Roop and Chandni embarked on a mission to revolutionize South Asian bridal fashion. Thus, Chandan Couture was born, offering off-the-rack South Asian bridal wear infused with contemporary flair. Clients can choose from their original designs or opt for bespoke creations tailored to their preferences.
Despite lacking formal fashion education, Roop and Chandni’s keen eye for aesthetics and their immersion in Indian fashion through Bollywood served as their guiding lights. Comfort is paramount in their designs, with practical considerations such as the elimination of cumbersome elements like the dupatta, replaced by chic alternatives like oversized blazers.
Their collection caters to diverse preferences, including non-traditional brides seeking distinctive looks for their special day. By reimagining traditional silhouettes and introducing modern elements like bell-bottom pants and cropped sherwanis, they offer a refreshing take on bridal attire.
While navigating the creative process, Roop and Chandni remained cognizant of their niche clientele and budgetary constraints. Their designs, though avant-garde, are tailored to meet the needs of discerning clients seeking style, comfort, and affordability.
Beyond bridal wear, Chandan Couture extends its offerings to encompass dresses suitable for various occasions, from tea parties to red carpet events. Their midi-style dresses, adorned with traditional Indian embroidery, exude elegance while ensuring wearers can move with ease and confidence.
For Roop and Chandni, Chandan Couture represents more than just a fashion line; it’s a celebration of cultural fusion and individual expression. With their innovative designs, they invite clients to embrace the richness of their heritage while embracing contemporary sensibilities, redefining the boundaries of South Asian fashion.
