The White Company Appoints Paula Nickolds as CEO

British lifestyle retailer The White Company has selected Paula Nickolds, the current general merchandise head at Sainsbury’s, as its new Chief Executive. Paula Nickolds will take over from Mary Homer, who plans to step down this summer after seven years in the role. Nickolds, known for her transformative work at Sainsbury’s with brands such as Tu, Argos, and Habitat, will assume her position in April, ensuring a seamless transition for the company during its next phase of evolution and growth.

With over 30 years of experience in the retail sector, including leadership roles at John Lewis, Nickolds is recognized as a values-driven leader with a track record of excellence in customer service. The White Company, renowned for its minimalist luxury offerings in clothing, beauty, and homeware, expressed enthusiasm about Nickolds’ appointment, citing her wealth of retail experience across various lifestyle categories.

Founder and owner of The White Company, Chrissie Rucker, commented on the transition, stating, “As we embark on the next phase of evolvement and growth, we are delighted to welcome Paula as our CEO. She is a passionate, values-driven leader who brings with her a wealth of retail experience across lifestyle, home, and fashion as well as a proven track record of customer service excellence.”

Rucker also expressed gratitude to Mary Homer for her significant contributions during her seven-year tenure, acknowledging her role in growing the business, providing transformative leadership, and fostering a culture of operational excellence. The White Company, known for its rapid multi-channel growth and standing as a leading lifestyle brand, operates over 60 stores in the UK, with international expansion efforts in Dublin and the United States.