The pulse of contemporary fashion comes from DANGHAIYEN, BONJOUR, Mayne Studios, and Mr Crazy & Lady Sexy
May
Despite witnessing numerous influxes of new trends, the minimalist style, classical spirit full of elegance, still reigns supreme in the whirlwind of contemporary fashion.
Summary DANGHAIYEN BONJOUR Mayne Studios Mr Crazy & Lady Sexy
After a period of facing difficulties due to the pandemic or experiencing a series of phenomena from the environment, society, fashion returns to its original essence, focusing on flexibility and high applicability. Thus, the minimalist, elegant style rises strongly along with a series of new versions, typical of the storm named “quier-luxury.” When constantly “updating” appearances, being “overwhelmed” in the sea of new fashion trends during holidays or Lunar New Year, perhaps fashion enthusiasts need a fresh and “breathable” space. No more late-night parties, no more festive dresses, the fairer sex “reconnects” with functional clothing. DANGHAIYEN, BONJOUR, Mayne Studios, and Mr Crazy & Lady Sexy will be ideal names for girls to refer to.
DANGHAIYEN Before assimilating into the breath of contemporary fashion, DANGHAIYEN had to return to the past. Bearing the hallmark of minimalist fashion of the 90s, DANGHAIYEN officially launched the Spring 2024 Collection with 35 outfits focused on exploring high applicability, fully conveying the spirit of “Less is more – The simpler, the more beautiful” that has made the brand’s name.
Focusing on neutral black, gray, and white tones, DANGHAIYEN embellishes the spring fashion picture with some special designs in warm red and beige gold, such as creating bright accents for the early days of the new year. The neutral color palette becomes more interesting when dyed on every flexible and contemporary silhouette. Using sophisticated layering techniques and free-form structural details, it is not difficult for DANGHAIYEN’s customers to find ideal streetwear costume ideas. Pumpkin dresses, oversized blazers, collared shirts, tank tops, shirt dresses, or wide-leg trousers… DANGHAIYEN’s designs carry timeless beauty, saying “no” to hastily arriving trends.
BONJOUR BONJOUR embarks on a new journey in 2024 with an open-minded spirit towards the future but also with a hint of nostalgia for the past. Neutral colors such as black, white, and gray are the chosen hues to fully express this spirit. Not focusing on intricate silhouettes or complex details, BONJOUR instead opts for lightweight, breathable materials to increase comfort for the wearers. Cold-weather turtleneck sweaters, yet suitable for the early spring atmosphere, are paired with timeless pencil skirts made of leather; this color scheme is repeated in a long dress and a voluminous skirt. The combination of long tank tops with tied cord pants brings a sense of freedom. Meanwhile, a collared dress, shirt sleeves, and a dress made from a blazer with a baby bump will be perfect additions to the wardrobes of office ladies. Modern yet youthful without losing that sophistication is what BONJOUR brings to this collection.
Mayne Studios The Spring/Summer 2024 Collection marks a new chapter in Mayne Studios’ journey. The brand steps out of its comfort zone and experiments with various unique silhouettes using different techniques. Mayne Studios combines basic upper silhouettes with the lower parts broken through with curved cutaway threads—a technique never before seen at Mayne. In addition to new silhouettes, Mayne also combines stretchy soft materials such as bamboo jersey and shape-retaining materials like cotton to bring depth to the collection. Not adorned with many bright colors, Mayne focuses on techniques, every stitch, and embellishment detail on the whole to make them become “words” telling fashion stories inside each wearer.
Mr Crazy & Lady Sexy Mr Crazy & Lady Sexy’s New Classic 2024 Collection brings classic elegance into the everyday fashion scene. The collection depicts a portrait of Western women in the 1950s: free, elegant, noble, and extremely sophisticated. The elegance is depicted in solid color palettes, adorned with bright reds or sparkling sequin details, graphic prints, soft fabric layering techniques, or soft fabric flowers.
The new designs of the brand score points with classy tailoring techniques as well as diverse silhouettes. Although classic in style, they are suitable for modern contexts, highly applicable, and trendy, accompanying international fashion trends. From the streets, cafes, or offices, the New Classic 2024 Collection delivers the message “elegant and sophisticated wherever you are, even on the most ordinary days” – “stay Classic on Casual days,” adding confidence to every girl to shine wherever they are. That’s why instead of wearing flashy, sexy evening dresses, or elegant suits, there are comfortable T-shirts paired with easy-to-wear pencil skirts.
