StockX Annual Report Highlights Ugg, Asics, and Jacquemus as Fastest Growing Brands

StockX, the online marketplace, has released its annual report, “Big Facts: Current Culture Index,” revealing the top-traded and fastest-growing brands on its platform in the past year. Celebrating the milestone of exceeding 50 million lifetime trades in 2023, StockX attributes its success to international expansion and a progressively diverse customer base.

Scott Cutler, CEO of StockX, stated, “We’ve continued to see strong demand on our marketplace, despite consumers having faced economic challenges over the last year.” Looking ahead to 2024, Cutler anticipates newcomers and challenger brands to compete with heritage labels, with a focus on running, performance basketball, and competitive sports dominating “hype culture.”

The report identifies Asics as a breakthrough brand, climbing from number 10 to number five within a year, experiencing a 239 percent increase in trades. Other notable high-growth brands include MSCHF with a 240 percent trading surge and Oakley, a sunglasses label, witnessing a 157 percent rise.

Ugg emerged as the top-traded and fastest-growing brand in StockX’s ‘shoes’ category, boasting a remarkable trading growth of 154 percent. In the apparel category, Fear of God maintained its top position for the second consecutive year, surpassing Supreme from the prior year.

The list of fastest-growing brands for 2023 was predominantly comprised of newcomers, with Denim Tears experiencing a remarkable 649 percent growth, Represent with a 361 percent increase, and Sp5der growing by 145 percent, among others.

In the accessories division, established brands Jacquemus and Coach were the fastest-growing, achieving growth rates of 111 percent and 77 percent, respectively.

The report reflects StockX’s thriving marketplace and the evolving dynamics of consumer preferences, indicating a shift toward emerging brands and categories in the cultural landscape.