As technology continues to advance, marketing products becomes less challenging. However, this intensifies the competition in the domestic skincare market. Social media platforms, especially TikTok, inundate us with countless options, making it time-consuming to choose suitable products for our skin.
Summary: Overview of the skincare market in Vietnam Domestic skincare products worth considering Makeup Remover Facial Cleanser Essence/Serum Moisturizer Sunscreen Face Masks Most beauty enthusiasts in Vietnam still have somewhat negative views on domestic skincare products. However, with the rise of Gen Z, everything has changed: young consumers demand higher product quality. Let’s delve into the following article to gain a better understanding of Vietnamese skincare products, thereby changing perspectives on this promising beauty industry.
Overview of the skincare market in Vietnam Top 8 Vietnamese skincare brands currently
It’s evident that consumers in Vietnam are increasingly concerned about health, beauty, and appearance, especially after the Covid pandemic. This industry is thriving, with an annual growth rate of 3.32%.
On TikTok, we can easily come across numerous new skincare trends emerging every day, predicting the market’s explosive growth. Although skincare has traditionally been seen as a women’s market, according to a survey by Men Stay Simplicity (MSS), the trend of men’s grooming has begun to develop more rapidly.
Over the past two decades, profits in the industry in Vietnam have been steadily increasing, making the domestic market a lucrative opportunity for foreign businesses. By applying various business strategies tailored to the Vietnamese people, they have successfully made their mark.
However, this has put pressure on domestic brands as a significant market share is dominated by brands from South Korea, China, Europe, the United States, and Japan.
Domestic skincare products worth considering Makeup Remover With extracts from green tea leaves, thyme, olive oil, and sunflower oil, Zakka’s Camellia cleansing oil cleanses deeply, moisturizes, and fights aging. Moreover, it’s one of the easiest products to emulsify in the skincare arena. You can emulsify it not only with warm water but also with cold water.
Skinlosophy, a natural beauty brand, combines ancient oriental medicine with modern Western science. After 10 years of development, Skinlosophy still continuously improves product quality. Among them is “Bão hoà,” an ultra-emulsifying cleansing oil for all skin types.
In addition, there are products from other brands such as the green tea and peppermint cleansing balm from Mây Concept.
Facial Cleanser The Skinna has introduced three different facial cleansers for different skin types: a purifying facial cleanser, an oil-control facial cleanser, and a gentle facial cleansing gel. While the purifying facial cleanser caters to the anti-pollution trend, particularly in Asia, protecting skin cells from environmental damage and providing deep hydration for up to 72 hours, the oil-control facial cleanser is dedicated to oily and acne-prone skin. They help balance and regulate the skin, limiting excessive sebum activity.
Surely, many of us have heard of this brand: Thorakao is a domestic cosmetics brand with good quality and affordable products suitable for Vietnamese people. When you have sensitive skin, choosing any skincare product can be challenging. Then try using natural-extract facial cleansers from this beauty brand. There are various options such as turmeric – which helps clean and prevent acne -, milk essence – naturally brightens – or cucumber – specially for oily skin, cleansing without losing moisture.
Essence/Serum Born in the context of a saturated beauty industry with poor-quality products flooding the market, Senvi aims to provide safer and more suitable choices for different skin conditions. Pro Acne Serum is a specialized product for those troubled by acne, aiming to prevent their development and reduce blemishes.
Researched and developed in labs in the US, Bioverse has brought high-quality products, breaking the old stereotypes of domestic cosmetics in Vietnam. Among them, the most famous is the 5 different serums designed for different skin conditions: anti-aging, brightening, anti-inflammatory, anti-redness, and anti-irritation.
Moisturizer Drceutics is renowned for its moisturizers and skin-restoring creams with a Dual Urea concentration of 10%. They provide hydration, soothe the skin, and are especially designed for acne-prone skin. There are also products with lower (5%) and higher (15%) Dual Urea concentrations. But what role does Dual Urea play? It helps retain moisture and skin elasticity. Urea improves antibacterial function and regulates keratinocyte proliferation.
Containing extracts from thyme, grape seeds, and plant-based Omega 3-6-9, Homnay beauty’s deep-restoring moisturizer aims to nourish the skin from deep within and effectively lock in moisture. Moreover, they also support anti-inflammatory, antioxidant, and protect your skin from environmental damage.
Sunscreen Under the collaboration of experts from Vietnam and South Korea, Clinicos is one of the brands heavily investing in skincare R&D. Among them is sunscreen cream that naturally evens skin tone and is suitable for sensitive skin. Clinicos’ sunscreen creams have filters that effectively block UVB and UVA rays.
Emmie by Happyskin’s sunscreen not only protects against the sun but also soothes and restores damaged skin. This product has been In-Vivo tested with high sun protection indexes SPF50+, PA++++ (PPD 17.6). Therefore, if you have sensitive skin and are undergoing deep spa treatments, this could be your ‘soulmate’.
Face Masks As one of the pure vegan brands, Mây Concept has long been familiar to skincare enthusiasts. With gentle ingredients that do not irritate and are familiar to Vietnamese consumers, their masks are considered best-sellers. You can consider masks made from avocado, celery, dill, fish mint, chamomile, black tea, etc.
In conclusion, the Vietnamese skincare market is thriving, offering a wide range of high-quality domestic products that cater to various skin concerns. It’s essential to explore and try different options to find what works best for your skin.