Pre-Fall 2024 Trend Report: Highlighting Colors, Fabrics, and Prints

Pre-Fall 2024 Trend Report: Key Colors, Fabrics, and Prints FASHION Pre-Fall 24 Key Trends Credits: Pre-Fall 24 Key Trends/Launchmetrics Spotlight Designers unveil their Pre-Fall collections from November to mid-January, marking the longest season for store buyers. This season has become pivotal for retailers, bridging the gap between Fall/Winter and Spring/Summer, offering commercial looks with a shelf life of up to six months.

For the Pre-Fall ’24 season, designers are embracing updated classic styles in muted colors, traditional fabrics, and prints. The themes of quiet luxury and soft power, prominent last year, persist with a blend of both masculine and feminine influences.

1. Cream of the Crop In the aftermath of the Covid-19 pandemic, tailored items provide a sense of order. Designers opt for shades of white and cream to breathe new life into classic styles.

• Christian Dior: Designer Maria Grazia Chiuri Look 102: A white single-breasted blazer and mid-length skirt with a matching vest, accessorized with a pearl choker, black socks, and spectator platform pumps.
• Victoria Beckham Look 38: A cream-colored mid-length sleeveless dress with a deep vee trimmed with black lace. Accessories include brown high-heeled sandals and a matching clutch.
• Stella McCartney Look 2: A sleeveless cream-colored tunic with patch pockets and gold trim, paired with matching pants featuring a fringed tulle hemline and cream boots.

2. Latte Dressers Continuing from the 2023 street style, latte dressing takes center stage in Pre-Fall 24, offering a chic alternative to black, with a palette ranging from light brown to chocolate.

• Max Mara, Designer Ian Griffiths Look 13: A one-shouldered long-sleeved dark brown knit top, satin pants gathered at the ankle, and a dark brown belt. Metallic gold sandals add a touch of shine.
• Philosophy di Lorenzo Serafini Look 7: A cowl neck/scarf jacket in caramel over a mesh midi skirt dress in the same color. Accessories include yellow leather gloves and nude sandals.
• Maria McManus Look 3: A chocolate brown cardigan and shorts, a pale blue knit polo, and navy shoes with a high profile.

3. Like the Boys Quiet Luxury meets non-binary dressing, with the vest as a substitute for a jacket paired with matching pants in traditional menswear fabrics.

• Adeam: Designer Hanako Maeda Look 8: A single-breasted long line vest with three tortoiseshell buttons and matching pleat-front pants in navy cotton gabardine. Tan suede sandals complete the look.
• Alberta Ferretti Look 6: A double chalk striped fitted vest and matching overlong full pants in cotton twill.
• Daniel Del Core Look 6: A beige and white windowpane check vest in lightweight wool, worn over a cream-colored turtleneck and matching full pants. Silver accessories add a pop of shine.

4. Now You See It… Designers play with texture for Pre-Fall 24, incorporating sheer fabrics into dresses and skirts that expose the legs, often paired with tailored jackets and sweaters.

• Ganni: Designer Ditte Reffstrup Look 1: A lacy, open-work cream-colored slip dress over a fluffy beige and cream sweater. Accessories include a cream-colored drawstring bag and brown ankle boots.
• Givenchy: Designer Matthew M. Williams Look 7: A sheer black polka dot dress under a fitted black double-breasted tuxedo jacket over a matching mini-skirt. Accessories include a sheer polka-dot neck scarf, a black satchel, sheer black socks, and black point-toe sling-backs.
• Valentino: Designer Pierpaolo Piccioli Look 37: A white scalloped lace knee-length skirt under a navy wool jacket with broad lapels and a logo fastener, over a blue striped shirt and burgundy sweater. An orange shoulder bag adds a pop of color.

5. Flowery Language Floral prints seamlessly transition between seasons, with impressionist flowers emerging as a key Pre-Fall 24 print.

• Erdem Moralioglu Look 23: A sleeveless white satin two-layered sheath dress with a blurred pink and green floral print on black. Accessories include long black leather gloves and white satin flats.
• Alberta Ferretti Look 22: A cheongsam-style dress with a blurry green and pink print, paired with black socks and spectator high-heeled slingbacks.
• Lela Rose Look 7: A boat-neck short-sleeved sheath dress with large pink and yellow florals on a black background.

6. Get in Line Crisp striped cotton takes center stage in modern silhouettes, including shirts and dresses.

• Adeam: Designer Hanako Maeda Look 25: A wrap-front shirt dress in blue and white stripes with pleats, accessorized with tan suede strappy sandals.
• Hellessy: Designer Sylvie Millstein Look 6: A layered shirt dress in green and white ticking stripes with navy shoestring ties on the sleeves and waist. Accessories include long navy gloves and open-toed boots.
• Max Mara, Designer Ian Griffiths Look 17: A red and white broad-striped shirt with ruffles on the sleeves, paired with red double-strapped flats and a mini handheld beige satchel.