Kim Kardashian Unveils Makeup Revival with ‘Skkn by Kim Makeup

Kim Kardashian is gearing up to make a return to the makeup scene with the upcoming launch of a new line of lip colors, liners, and eyeshadows under the Skkn brand umbrella.

Named ‘Skkn by Kim Makeup,’ the new product lineup is set to debut on January 26, and a waitlist has been opened for eager customers anticipating the release.

The collection includes the Soft Matte Lip Color, featuring 10 matte lipsticks, along with 15 Lip Liner pencils and a Classic Mattes Eyeshadow Palette containing 12 colored shadows.

To announce the launch, the reality star turned entrepreneur, and CEO of the Skkn brand, shared a statement on Instagram: “I’ve recently been taking a skin-first approach towards my beauty routine. In developing Skkn BY KIM Makeup, my goal was not only to create universally-flattering cosmetic essentials but also to ensure that our products are clean, hydrating, and help improve the look and feel of the skin with every wear.”

This makeup introduction expands Skkn’s existing range of skincare products. The brand, launched in 2022, serves as an extension of Kardashian’s growing business ventures, including Skims, a shapewear and lingerie brand that has been expanding into physical retail in recent months.