The Gen Z demographic is increasingly delving into skincare, particularly through social media. However, with the inundation of information, Gen Z faces the danger of “skinfluencing,” with challenges such as excessive spending and unrealistic beauty standards. Summary: Gen Z and #SkinTok Is “skinfluencing” harmful to Gen Z? Skinfluencing promotes unrealistic beauty standards Skinfluencing poses risks […]
You’ve probably heard about them on social media, seen them in magazines and advertisements, or even incorporated them into your routine. Retinols have long been regarded as a “familiar ingredient” in daily skincare regimens. This skincare warrior has even made its mark with 29,000 monthly searches. However, not every girl or guy fully understands how […]
As technology continues to advance, marketing products becomes less challenging. However, this intensifies the competition in the domestic skincare market. Social media platforms, especially TikTok, inundate us with countless options, making it time-consuming to choose suitable products for our skin. Summary: Overview of the skincare market in Vietnam Domestic skincare products worth considering Makeup Remover […]
Compared to other areas of the skin like arms, legs, or face, the buttocks are considered the least exposed area. However, when you go to the beach and are required to wear a bikini, you can’t avoid it. And if your buttocks are dark and discolored, won’t that make you feel embarrassed and uncomfortable? Therefore, […]
In 2022, the beauty market, encompassing skincare, fragrance, makeup, and hair care, generated approximately $430 billion in revenue. Today, beauty is trending upward in other categories as well. It’s one of the industries poised for recovery amidst the global economic crisis and macroeconomic turmoil. Summary of Content: Localized strategies in a global context 5 breakthrough […]
With a buying power reaching $360 billion last year, Generation Z has proven their “coolness” factor, making brands vie for their attention due to their growing influence. Summary of Content: Changes in Gen Z’s search habits Unique fashion and makeup preferences Gen Z’s influence on brand values To stay on top in the ever-changing landscape […]
Khy, Kylie Jenner’s new brand, has been accused of replicating designs. Summary of Content: Fan reactions and accusations of plagiarism Kylie’s blaming of the young designer The issue of plagiarism in fashion Kylie Jenner recently launched her fashion brand, Khy, and it immediately stirred controversy. This is because @betsyjohnson_, a young designer, has accused Kylie […]
In one of H&M’s grandest stores in Paris, it’s hard to find garments not labeled as made from “recycled materials.” Last year, 79% of the polyester in their collections was made from recycled materials, and next year, the brand hopes all its clothing will be made from such materials. Summary: Why Can’t Recycling Happen? Where […]
Condensing the latest fashion trends in a vibrant artistic space, H&M Studio’s Spring/Summer 2024 collection brings delightful experiences amidst the luminous cityscape of Paris. As a project aimed at offering customers trend-setting fashion choices with premium materials designed by H&M’s design team in Stockholm, recently, H&M Studio has unveiled its Spring/Summer 2024 collection at an […]
Micro-trends, swiftly shifting, took the spotlight on TikTok in 2023. Should luxury brands engage in 2024? Summary: From runway to social media What should fashion brands do with micro-trends? Wholesale advantage Can fashion brands create trends themselves? Jacquemus embrace of coquette at Versailles. In 2023, trends like clean girl, girl math, Barbiecore, coquette, and tomato […]
