Author Archives: Rebecca

Staying Ahead of Marketing Trends to Capture Gen Z: What Fashion Brands Need to Know

Staying Ahead of Marketing Trends to Capture Gen Z: What Fashion Brands Need to Know

With a buying power reaching $360 billion last year, Generation Z has proven their “coolness” factor, making brands vie for their attention due to their growing influence. Summary of Content: Changes in Gen Z’s search habits Unique fashion and makeup preferences Gen Z’s influence on brand values To stay on top in the ever-changing landscape […]

Kylie Jenner Accused of Copying Ideas from Young Artist

Kylie Jenner Accused of Copying Ideas from Young Artist

Khy, Kylie Jenner’s new brand, has been accused of replicating designs. Summary of Content: Fan reactions and accusations of plagiarism Kylie’s blaming of the young designer The issue of plagiarism in fashion Kylie Jenner recently launched her fashion brand, Khy, and it immediately stirred controversy. This is because @betsyjohnson_, a young designer, has accused Kylie […]

When Fashion Recycling Speaks Up, Will Fast Fashion ‘Awaken’?

When Fashion Recycling Speaks Up, Will Fast Fashion 'Awaken'?

In one of H&M’s grandest stores in Paris, it’s hard to find garments not labeled as made from “recycled materials.” Last year, 79% of the polyester in their collections was made from recycled materials, and next year, the brand hopes all its clothing will be made from such materials. Summary: Why Can’t Recycling Happen? Where […]

H&M Studio SS24: Join the Vibrant Visual Feast “La Maison”

H&M Studio SS24: Join the Vibrant Visual Feast "La Maison"

Condensing the latest fashion trends in a vibrant artistic space, H&M Studio’s Spring/Summer 2024 collection brings delightful experiences amidst the luminous cityscape of Paris. As a project aimed at offering customers trend-setting fashion choices with premium materials designed by H&M’s design team in Stockholm, recently, H&M Studio has unveiled its Spring/Summer 2024 collection at an […]

Should Fashion Brands Embrace or Overlook Micro-trends?

Should Fashion Brands Embrace or Overlook Micro-trends?

Micro-trends, swiftly shifting, took the spotlight on TikTok in 2023. Should luxury brands engage in 2024? Summary: From runway to social media What should fashion brands do with micro-trends? Wholesale advantage Can fashion brands create trends themselves? Jacquemus embrace of coquette at Versailles. In 2023, trends like clean girl, girl math, Barbiecore, coquette, and tomato […]

A Classic and Elegant Fendi at Milan Fashion Week Fall/Winter 2024

A Classic and Elegant Fendi at Milan Fashion Week Fall/Winter 2024

Fendi’s Fall/Winter 2024-25 collection in Milan unfolded like a story of delicate harmony between the serenity of high plateaus and the vibrancy of urban life. Under the skilled hands and creative mind of Artistic Director Silvia Venturini Fendi, the collection emerges as a harmonious blend of practicality and Roman elegance, akin to a contemporary men’s […]

Baguette Bread – the bread loved by the fashion world worldwide

Baguette Bread - the bread loved by the fashion world worldwide

Not only a timeless symbol in French cuisine, the Baguette bread is also one of the eternal muses of the fashion world. For France, the French people, and French culture, the Baguette bread is not just food. It is present everywhere in their daily lives, from adorning dinner tables to inadvertently becoming an accessory to […]

Dior Fall/Winter 2024 Menswear is Kim Jones’s homage to ballet dancer Rudolf Nureyev and his wardrobe.

Dior Fall/Winter 2024 Menswear is Kim Jones's homage to ballet dancer Rudolf Nureyev and his wardrobe.

Explore the iconic “onstage” and “offstage” fashion styles of ballet dancer Rudolf Nureyev through the photographs left behind by his uncle, Kim Jones orchestrates an unprecedented rendezvous between the menswear realm of the French fashion house Dior and the design language of Balletcore. Since taking the helm of Dior’s menswear domain, Kim Jones has transformed […]

The Essence of Kim Jones at Fendi Spring 2024

The Essence of Kim Jones at Fendi Spring 2024

The Fendi Spring 2024 runway show concluded, leaving not only a mark of sophistication in its designs but also a lingering impression with its exquisite accessories. Summary: Fendi Origami Mini Bags with the playful “East-West-North-South” charm Iconic Selleria 1925 Stitching Details Innovative Fendi Flip Bags Trendsetting Fendi Filo Ballerina Shoes Exquisite Sunglasses Collection Fendi Spring […]

Ferragamo Fall 2024 – Military Green, The Roaring Twenties, and Maximilian Davis’s Spectacular Creativity

Ferragamo Fall 2024 – Military Green, The Roaring Twenties, and Maximilian Davis's Spectacular Creativity

Immerse yourself in the sense of freedom and liberation in the “Golden Age” – the 1920s, drawing on the timeless heritage of Ferragamo, Maximilian Davis uses his creative genius to rewrite the illustrious history of fashion over 100 years ago. Since ascending to the new “king” ruling over Ferragamo’s long-standing legacy, with passion and talent, […]