Allbirds Appoints New Marketing and Design Leaders

Lifestyle brand Allbirds has welcomed two key executives to its leadership team as part of its ongoing transformation strategy, which emphasizes inventory reduction, cost control, and effective operational cash use.

Kelly Olmstead, previously Allbirds’ SVP of brand and marketing, has been promoted to the role of Chief Marketing Officer, leveraging her extensive 25-year experience. Before joining Allbirds in 2023, Olmstead held the same position at Hanna Andersson. She also spent two decades at Adidas, overseeing brand, retail, and digital marketing for the North America region.

Simultaneously, Adrian Nyman has been appointed as Allbirds’ Chief Design Officer, a newly created position. Nyman’s prior role as Chief Brand Officer at electric vehicle manufacturer Arrival provided valuable insights into sustainable product production. Before that, he spent 13 years at Nike, holding various roles, including VP and Creative Director Global Retail.

Allbirds CEO Joey Zwillinger commented on the appointments, stating, “Their deep industry expertise, operational capabilities, and creativity will add tremendous value as we continue to focus on reigniting product and brand in 2024 and beyond. As we bring new innovation to the market, their respective backgrounds will further our ability to drive brand momentum through product and marketing, and energise consumers.”