A Classic and Elegant Fendi at Milan Fashion Week Fall/Winter 2024
May
Fendi’s Fall/Winter 2024-25 collection in Milan unfolded like a story of delicate harmony between the serenity of high plateaus and the vibrancy of urban life.
Under the skilled hands and creative mind of Artistic Director Silvia Venturini Fendi, the collection emerges as a harmonious blend of practicality and Roman elegance, akin to a contemporary men’s fashion wardrobe, where one can choose an outfit based on both function and luxury.
As a symbol of FENDI’s creative spirit, the collection cleverly combines utility with a touch of Italian luxury. From stylish overcoats to meticulously tailored suits, everything embodies the dual nature of suburban attire full of applications and the exquisite luxury beauty of the fashion capital Milan.
Venturini Fendi’s creativity shines through traditional Roman noble shapes, combined with elements of nature and modern urban landscapes, creating a challenge to ancient conventions in fashion. This time, Fendi’s runway was designed in an “F” shaped hall in Milan, like a “Fresh” button upgrading classic styles with the essence of modern urban life, creating a creative masterpiece of “Town and Country.”
Venturini Fendi introduced an unexpected element into the collection by combining skirts and shorts in men’s clothing, breaking away from traditional fashion norms regarding “gender.” The concept of men wearing skirts needs to become normal rather than a statement, at least on the runway.
Venturini Fendi dubbed the outerwear designs of the collection as “generous” with raglan shoulders, flat leather tab buttons, and Selleria collars. Fisherman coats and waterproof wax jackets use the famous “FF” canvas material. Meanwhile, denim and mohair fabrics are cut and knitted into a “tufted fur” layer, embellishing many designs in the collection.
In addition to unique combinations of pants and skirts, Fendi also attracts attention with accessories. The Siesta bag, Melon Hobo, and the comeback of classics like Peekaboo ISeeU Soft are evidence of the brand’s commitment to innovative design. Platform shoes and leather Wellington boots are the perfect finishing touches for outfits in this collection.
Venturini Fendi’s meticulousness is also evident in the color palette. The collection’s color scheme paints a plateau picture in winter with earthy tones and contrasting bright accents. The final highlight is the collaboration between Fendi and MAD Architects, bringing future elements into the collection, emphasizing the harmonious relationship between humans and nature. The addition of the FENDI x DEVIALET Mania portable speaker not only demonstrates Fendi’s commitment to a forward-thinking fashion empire but also smooth integration between art, fashion, and technology.
The Fall/Winter 2024-25 collection for men by Fendi is a testament to the sustainable development of a long-standing brand. Silvia Venturini Fendi’s creative vision, coupled with astute use of materials and colors, is a powerful weapon in solidifying Fendi’s position as a leading men’s fashion brand specifically and a global fashion trend overall.
