H&M Studio SS24: Join the Vibrant Visual Feast “La Maison”

Condensing the latest fashion trends in a vibrant artistic space, H&M Studio’s Spring/Summer 2024 collection brings delightful experiences amidst the luminous cityscape of Paris.

As a project aimed at offering customers trend-setting fashion choices with premium materials designed by H&M’s design team in Stockholm, recently, H&M Studio has unveiled its Spring/Summer 2024 collection at an exhibition space during Paris Fashion Week after over a decade of steadfastly launching two collections each year.

Taking place in a meticulously designed modern apartment amidst the bustling Parisian scene near Palais Garnier, H&M Studio’s Spring/Summer collection with the theme ‘La Maison’ opens up a unique and creative feast.

With a lively atmosphere filled with the iconic red hue of H&M, the exhibition unveils a series of themed rooms with artfully arranged installations for visitors to explore H&M Studio’s collections from past to present.

Prominent designs from the upcoming S/S24 collection are displayed alongside surreal installations—a giant book containing creative visual discoveries of the collection. Meanwhile, images of H&M Studio’s archive collections are also exhibited, along with playful installations of the iconic pillow bag designs from previous seasons. A limited edition powder blue pillow bag will be exclusively available for sale at the exhibition.

It’s noted that the H&M Studio “La Maison” exhibition takes place at 51 Boulevard Haussmann, 75009 Paris, and is open to the public from February 27th to 29th. The H&M Studio S/S24 collection will globally debut in selected stores and online on March 12th. In Vietnam, the H&M Studio S/S24 collection will be exclusively available for purchase on hm.com starting March 12th.