The Historic Moment of Stone Island’s 40-Year Journey at Milan Fashion Week

A significant moment in the history of Stone Island, the brand that has carved a name for itself over four decades, defining outdoor fashion, unfolded with its first fashion show at Milan Fashion Week yesterday, on January 12.

Established in 1982 by Massimo Osti, this show marks a golden milestone for the brand known for innovation and high-quality. The chosen venue for this important occasion is La Cattedrale, an industrial architectural masterpiece located at 45 Via Giovanni da Udine. This location not only suits Stone Island but also adds profound meaning to the brand’s future vision.

At the heart of this event is the introduction of the “Manifesto” of Stone Island, signaling the beginning of a new chapter in the brand’s journey. Beyond a fashion show, the Manifesto aims to present the principles and ideas of Stone Island, providing a clear direction and promising vision for the future. Alongside showcasing the Fall/Winter 24 collection, the event promises to delve into the core values and mission that have solidified Stone Island’s position as an iconic name in the global fashion scene.

Stone Island is here in Milan to attest to the brand’s steadfast commitment to pushing the boundaries of traditional design. Robert Triefus, the CEO of Stone Island, expresses excitement about this significant event, emphasizing the brand’s unique heritage, values, and mission. As the brand enters a new era, the Manifesto seeks to reinforce these values while offering a fresh perspective on the progress of Stone Island.

Stone Island, seen not just as a brand but as an emblem of a lifestyle, has undergone a continuous transformation. From its early days representing the expectations of the Paninari community to living under the roof of the Moncler Group led by Remo Ruffini, Stone Island remains a beacon of curiosity and exploration, consistently innovating. The ability to integrate technology into fashion is not only practical but also delves into creativity, providing an interesting and personalized perspective for the wearer. The Jacket Ice, changing color based on temperature, is a clear example of its spirit of exploration and authenticity.